diff --git a/app/Http/Controllers/GitHubAppWebhookController.php b/app/Http/Controllers/GitHubAppWebhookController.php
index d9e3de28..eeed1f3e 100644
--- a/app/Http/Controllers/GitHubAppWebhookController.php
+++ b/app/Http/Controllers/GitHubAppWebhookController.php
@@ -205,6 +205,11 @@ protected function handleRepositoryEvent(string $event, array $payload): JsonRes
         $syncService = app(PluginSyncService::class);
 
         foreach ($plugins as $plugin) {
+            // Satis publishes every branch and tag, so any push can change what's installable
+            if ($event === 'push') {
+                $plugin->queueSatisRebuild();
+            }
+
             $syncService->sync($plugin);
 
             if ($event === 'release') {
diff --git a/app/Http/Controllers/PluginWebhookController.php b/app/Http/Controllers/PluginWebhookController.php
index 93853998..d629bcb2 100644
--- a/app/Http/Controllers/PluginWebhookController.php
+++ b/app/Http/Controllers/PluginWebhookController.php
@@ -47,6 +47,10 @@ public function __invoke(Request $request, string $secret, PluginSyncService $sy
         }
 
         if ($event === 'push') {
+            // Satis publishes every branch and tag, so any push can change what's installable.
+            // Queued first so a failed metadata sync doesn't skip the build.
+            $plugin->queueSatisRebuild();
+
             $synced = $syncService->sync($plugin);
 
             if (! $synced) {
diff --git a/app/Jobs/BuildPluginInSatis.php b/app/Jobs/BuildPluginInSatis.php
new file mode 100644
index 00000000..680a93b5
--- /dev/null
+++ b/app/Jobs/BuildPluginInSatis.php
@@ -0,0 +1,51 @@
+<?php
+
+namespace App\Jobs;
+
+use App\Models\Plugin;
+use App\Services\SatisService;
+use Illuminate\Bus\Queueable;
+use Illuminate\Contracts\Queue\ShouldBeUniqueUntilProcessing;
+use Illuminate\Contracts\Queue\ShouldQueue;
+use Illuminate\Foundation\Bus\Dispatchable;
+use Illuminate\Queue\InteractsWithQueue;
+use Illuminate\Queue\SerializesModels;
+
+/**
+ * Rebuild a paid plugin in satis.
+ *
+ * Unique per plugin until it starts running, because pushes come in bursts and
+ * one build picks up everything pushed before it runs: satis reads the repo
+ * when it builds, not when the job was queued.
+ */
+class BuildPluginInSatis implements ShouldBeUniqueUntilProcessing, ShouldQueue
+{
+    use Dispatchable, InteractsWithQueue, Queueable, SerializesModels;
+
+    /**
+     * Seconds the lock is held at most, so a lost job can't block builds forever.
+     */
+    public int $uniqueFor = 600;
+
+    /**
+     * The plugin may be deleted while the build waits, which removes it from satis anyway.
+     */
+    public bool $deleteWhenMissingModels = true;
+
+    public function __construct(public Plugin $plugin) {}
+
+    public function uniqueId(): string
+    {
+        return (string) $this->plugin->id;
+    }
+
+    public function handle(SatisService $satisService): void
+    {
+        // The plugin may have gone free while the build waited
+        if (! $this->plugin->isPaid()) {
+            return;
+        }
+
+        $satisService->buildForPlugin($this->plugin);
+    }
+}
diff --git a/app/Models/Plugin.php b/app/Models/Plugin.php
index 16d9671d..15225c88 100644
--- a/app/Models/Plugin.php
+++ b/app/Models/Plugin.php
@@ -8,6 +8,7 @@
 use App\Enums\PluginTier;
 use App\Enums\PluginType;
 use App\Enums\PriceTier;
+use App\Jobs\BuildPluginInSatis;
 use App\Jobs\RemovePluginFromSatis;
 use App\Jobs\SendNewPluginNotifications;
 use App\Jobs\SuggestPluginCategories;
@@ -405,6 +406,23 @@ public function syncToSatis(): void
         SyncPluginReleases::dispatch($this);
     }
 
+    /**
+     * Queue a satis build of the plugin's repo as it stands.
+     *
+     * Unlike syncToSatis() this doesn't re-sync releases from GitHub, it only
+     * rebuilds. The build waits a minute so a burst of pushes can share one.
+     * Free plugins are skipped, since building one would put it in satis.
+     * Drafts are skipped too, because plugins enter satis on submission.
+     */
+    public function queueSatisRebuild(): void
+    {
+        if (! $this->isPaid() || $this->isDraft()) {
+            return;
+        }
+
+        BuildPluginInSatis::dispatch($this)->delay(now()->addMinute());
+    }
+
     /**
      * Queue the plugin's removal from satis.
      *
diff --git a/tests/Feature/GitHubAppRepositoryEventsTest.php b/tests/Feature/GitHubAppRepositoryEventsTest.php
index 8aa8538b..8102a5a9 100644
--- a/tests/Feature/GitHubAppRepositoryEventsTest.php
+++ b/tests/Feature/GitHubAppRepositoryEventsTest.php
@@ -3,8 +3,10 @@
 namespace Tests\Feature;
 
 use App\Enums\PluginStatus;
+use App\Enums\PluginType;
 use App\Features\ShowAuthButtons;
 use App\Features\ShowPlugins;
+use App\Jobs\BuildPluginInSatis;
 use App\Jobs\SyncPluginReleases;
 use App\Livewire\Customer\Plugins\Show;
 use App\Models\GitHubInstallation;
@@ -90,6 +92,38 @@ public function test_push_event_from_the_app_syncs_the_matching_plugin(): void
         Bus::assertNotDispatched(SyncPluginReleases::class);
     }
 
+    public function test_push_event_from_the_app_queues_a_satis_build_for_paid_plugins(): void
+    {
+        Bus::fake([SyncPluginReleases::class, BuildPluginInSatis::class]);
+        $plugin = $this->coveredPlugin(['type' => PluginType::Paid]);
+
+        $this->mock(PluginSyncService::class, function (MockInterface $mock): void {
+            $mock->shouldReceive('sync')->once()->andReturn(true);
+        });
+
+        $this->sendAppWebhook('push', ['ref' => 'refs/heads/main', 'repository' => ['full_name' => 'acme/camera-plugin']])
+            ->assertOk();
+
+        Bus::assertDispatched(BuildPluginInSatis::class, fn (BuildPluginInSatis $job) => $job->plugin->is($plugin));
+    }
+
+    public function test_release_event_from_the_app_does_not_queue_a_satis_build(): void
+    {
+        Bus::fake([SyncPluginReleases::class, BuildPluginInSatis::class]);
+        $plugin = $this->coveredPlugin(['type' => PluginType::Paid]);
+
+        $this->mock(PluginSyncService::class, function (MockInterface $mock): void {
+            $mock->shouldReceive('sync')->once()->andReturn(true);
+        });
+
+        $this->sendAppWebhook('release', $this->releasePayload('published', 101))
+            ->assertOk();
+
+        // SyncPluginReleases runs its own satis build
+        Bus::assertDispatched(SyncPluginReleases::class, fn (SyncPluginReleases $job) => $job->plugin->is($plugin));
+        Bus::assertNotDispatched(BuildPluginInSatis::class);
+    }
+
     public function test_release_event_from_the_app_syncs_releases(): void
     {
         Bus::fake([SyncPluginReleases::class]);
diff --git a/tests/Feature/PluginWebhookTest.php b/tests/Feature/PluginWebhookTest.php
index da8b84bd..b979fa24 100644
--- a/tests/Feature/PluginWebhookTest.php
+++ b/tests/Feature/PluginWebhookTest.php
@@ -2,6 +2,7 @@
 
 namespace Tests\Feature;
 
+use App\Jobs\BuildPluginInSatis;
 use App\Jobs\SyncPluginReleases;
 use App\Models\Plugin;
 use App\Services\PluginSyncService;
@@ -81,6 +82,112 @@ public function non_ping_event_succeeds_for_unapproved_but_active_plugin(): void
             ->assertJson(['success' => true]);
     }
 
+    #[Test]
+    public function push_queues_a_delayed_satis_build_for_a_paid_plugin(): void
+    {
+        Bus::fake([BuildPluginInSatis::class]);
+        $this->freezeTime();
+
+        $plugin = Plugin::factory()->paid()->create(['last_synced_at' => now()]);
+
+        $this->mock(PluginSyncService::class, function ($mock) {
+            $mock->shouldReceive('sync')->once()->andReturn(true);
+        });
+
+        $this->postJson(
+            route('webhooks.plugins', $plugin->webhook_secret),
+            ['ref' => 'refs/heads/main'],
+            ['X-GitHub-Event' => 'push']
+        )->assertOk();
+
+        Bus::assertDispatched(BuildPluginInSatis::class, fn (BuildPluginInSatis $job) => $job->plugin->is($plugin)
+            && $job->delay->equalTo(now()->addMinute()));
+    }
+
+    #[Test]
+    public function push_does_not_queue_a_satis_build_for_a_free_plugin(): void
+    {
+        Bus::fake([BuildPluginInSatis::class]);
+
+        $plugin = Plugin::factory()->free()->create(['last_synced_at' => now()]);
+
+        $this->mock(PluginSyncService::class, function ($mock) {
+            $mock->shouldReceive('sync')->once()->andReturn(true);
+        });
+
+        $this->postJson(
+            route('webhooks.plugins', $plugin->webhook_secret),
+            ['ref' => 'refs/heads/main'],
+            ['X-GitHub-Event' => 'push']
+        )->assertOk();
+
+        Bus::assertNotDispatched(BuildPluginInSatis::class);
+    }
+
+    #[Test]
+    public function push_does_not_queue_a_satis_build_for_a_paid_draft(): void
+    {
+        Bus::fake([BuildPluginInSatis::class]);
+
+        $plugin = Plugin::factory()->paid()->draft()->create(['last_synced_at' => now()]);
+        $plugin->generateWebhookSecret();
+
+        $this->mock(PluginSyncService::class, function ($mock) {
+            $mock->shouldReceive('sync')->once()->andReturn(true);
+        });
+
+        $this->postJson(
+            route('webhooks.plugins', $plugin->webhook_secret),
+            ['ref' => 'refs/heads/main'],
+            ['X-GitHub-Event' => 'push']
+        )->assertOk();
+
+        Bus::assertNotDispatched(BuildPluginInSatis::class);
+    }
+
+    #[Test]
+    public function push_still_queues_a_satis_build_when_the_metadata_sync_fails(): void
+    {
+        Bus::fake([BuildPluginInSatis::class]);
+
+        $plugin = Plugin::factory()->paid()->create(['last_synced_at' => now()]);
+
+        $this->mock(PluginSyncService::class, function ($mock) {
+            $mock->shouldReceive('sync')->once()->andReturn(false);
+        });
+
+        $this->postJson(
+            route('webhooks.plugins', $plugin->webhook_secret),
+            ['ref' => 'refs/heads/main'],
+            ['X-GitHub-Event' => 'push']
+        )->assertServerError();
+
+        Bus::assertDispatched(BuildPluginInSatis::class, fn (BuildPluginInSatis $job) => $job->plugin->is($plugin));
+    }
+
+    #[Test]
+    public function a_burst_of_pushes_queues_one_satis_build(): void
+    {
+        Bus::fake([BuildPluginInSatis::class]);
+
+        $plugin = Plugin::factory()->paid()->create(['last_synced_at' => now()]);
+
+        $this->mock(PluginSyncService::class, function ($mock) {
+            $mock->shouldReceive('sync')->twice()->andReturn(true);
+        });
+
+        // The unique lock is taken at dispatch and held until the build starts running
+        foreach (['refs/heads/main', 'refs/heads/wip'] as $ref) {
+            $this->postJson(
+                route('webhooks.plugins', $plugin->webhook_secret),
+                ['ref' => $ref],
+                ['X-GitHub-Event' => 'push']
+            )->assertOk();
+        }
+
+        Bus::assertDispatchedTimes(BuildPluginInSatis::class, 1);
+    }
+
     #[Test]
     public function published_release_queues_a_release_sync(): void
     {
diff --git a/tests/Feature/SatisSync/SatisSyncTest.php b/tests/Feature/SatisSync/SatisSyncTest.php
index 52d81be7..5ac6fe69 100644
--- a/tests/Feature/SatisSync/SatisSyncTest.php
+++ b/tests/Feature/SatisSync/SatisSyncTest.php
@@ -4,6 +4,7 @@
 
 use App\Enums\PluginType;
 use App\Filament\Resources\PluginResource\Pages\EditPlugin;
+use App\Jobs\BuildPluginInSatis;
 use App\Jobs\RemovePluginFromSatis;
 use App\Jobs\SyncPluginReleases;
 use App\Models\Plugin;
@@ -169,6 +170,42 @@ public function test_remove_plugin_from_satis_job_calls_the_satis_api(): void
         (new RemovePluginFromSatis('acme/widget'))->handle($satisService);
     }
 
+    public function test_build_plugin_in_satis_job_builds_the_plugin_and_stamps_satis_synced_at(): void
+    {
+        Http::fake(['*' => Http::response(['job_id' => 'test-123', 'message' => 'Build started'], 200)]);
+
+        config(['services.satis.url' => 'https://satis.test', 'services.satis.api_key' => 'test-key']);
+
+        $plugin = Plugin::factory()->paid()->approved()->create();
+
+        (new BuildPluginInSatis($plugin))->handle(new SatisService);
+
+        Http::assertSent(function ($request) use ($plugin) {
+            return $request->url() === 'https://satis.test/api/build'
+                && $request->data()['plugins'][0]['name'] === $plugin->name;
+        });
+
+        $this->assertNotNull($plugin->fresh()->satis_synced_at);
+    }
+
+    public function test_build_plugin_in_satis_job_skips_a_plugin_that_has_gone_free(): void
+    {
+        Http::fake();
+        Bus::fake([RemovePluginFromSatis::class]);
+
+        config(['services.satis.url' => 'https://satis.test', 'services.satis.api_key' => 'test-key']);
+
+        $plugin = Plugin::factory()->paid()->approved()->create();
+        $job = new BuildPluginInSatis($plugin);
+
+        $plugin->update(['type' => PluginType::Free]);
+
+        $job->handle(new SatisService);
+
+        Http::assertNothingSent();
+        $this->assertNull($plugin->fresh()->satis_synced_at);
+    }
+
     public function test_filament_sync_to_satis_action_dispatches_job(): void
     {
         Bus::fake([SyncPluginReleases::class]);